The Dutch fashion and lifestyle brand JOSH V by fashion designer Josh Veldhuizen is known for stylish and elegant collections that make women’s hearts worldwide skip a beat.

JOSH V creates highly accessible yet still luxurious, ready-to-wear collections which belong in the wardrobe of any self-aware woman that wants to cut a stylish figure.

“I want to make women look and feel spectacular”
– Josh Veldhuizen


JOSH V was founded in 2011 by fashion entrepreneur Josh Veldhuizen, born and bred in Amsterdam. In only a few short years, she managed to turn the brand into a prominent fashion label using her passion for fashion, entrepreneurial spirit and a lot of hard work. JOSH V is now one of the fastest growing fashion brands in Europe. The label is known for its signature luxurious style and premium quality, highly feminine collections featuring unique finishes.

Josh Veldhuizen is from an entrepreneurial family and had a successful modelling career at a young age. She travelled all over the world for photo shoots and met dozens of leading fashion designers, international stars and trendsetting it-girls. As a columnist for several fashion magazines and as a blogger, she shared her travel experiences and her adventures in the fast-paced world of fashion and lifestyle with the world.

Josh’s affinity for fashion and her ambition for starting her own business inspired her to create fashion label JOSH V: a brand with an extraordinarily chic and fashionable image that was sorely lacking in the Dutch fashion market. At the same time, Josh envisioned and realised her own reality TV show, in which RTL5 followed her during the preparations for and launch of the first JOSH V collection. The show resulted in nationwide publicity for JOSH V.

These days, JOSH V is sold in over 400 partner stores, and the JOSH V collections are available in eight different countries apart from the Netherlands, including Belgium, Germany and Portugal. Moreover, JOSH V items are sold worldwide from the official web shop at www.JOSHV.com.


The luxurious look of the JOSH V collections is characterised by having opted for high-end materials, and the use of well-considered details, combined with lavish elements such as pearls, sequins and gems. All items have a refined finish, using quality zippers and eye-catching buttons, and are renowned for their remarkably comfortable fit and the stylish and timeless use of colour. JOSH V’s innovatory prints are developed in-house, which ensures that each collection has its own unique look. JOSH V creates fashionable and honest products, and with its prices ranging from €39 to €390, it makes luxury and quality available for all fashion-conscious women.

The collections mostly feature the JOSH V signature colours, such as infinitely wearable shades like nude and taupe, combined with basics like black, white and grey. This allows you to combine items from different collections in countless ways. Moreover, the collections always also incorporate the latest fashion trends and colours. The distinctive JOSH V look combined with its characteristic colour palette and the amount of detail that goes into the finishing allow the brand to set itself apart from others, stand out, and win the hearts of many shoppers.


JOSH V offers a consistent range of accessible luxury to ensure a feminine look. The collections are worn by fashion-conscious women who want to present a well-groomed and stylish image. Mixing and matching timeless classics and trendy items allows them to embrace, accentuate, or if need be cover up their female curves. The JOSH V woman is ambitious, self confident and aware of the latest fashion trends. For both her on and offline purchases she looks to magazines, online fashion blogs and social media for inspiration. Her most important requirements for her clothing are quality, comfort and luxury.


JOSH V is a forward-looking and ambitious fashion brand that likes to innovate and always keeps an eye out for new developments in the world. JOSH V is a trendsetter, particularly when it comes to the use of social media and online marketing. The brand pays a lot of attention to interacting with fashion consumers and online followers through means such as Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube and live streaming via Periscope. The international JOSH V website is an invaluable addition in this and is equipped with user- friendly tools, weekly video blogs by Josh Veldhuizen herself and up-to-date reports. Moreover, JOSH V has a weekly email newsletter which informs tens of thousands of subscribers of the latest fashion news each week. The newsletter also offers styling tips, shares backstage images and includes fun promotions for its readers.

The ambitious and innovative nature of JOSH V is reflected in its company culture: it prides itself on upholding core values such as professionalism, a more personal approach, a focus on providing good customer service and a positive attitude.